Retail packaging is essential to any product’s journey from the manufacturer to the consumers. This packaging not only protects the product. Instead, it also serves as a marketing tool, helping to attract consumers and increase sales. But what makes many brands prefer this packaging over standard packaging? In this article, we will take a closer look at this innovative packaging along with its various styles. Further, we will also discuss about the benefits of using this packaging and how it differs from standard packaging.
A Brief Intro About Retail Product Boxes and Standard Packaging
Before we dive further, we need to know the basic definition of the two packaging boxes. After all, how can you figure out which one will be best to pack your product without knowing the meaning? Let’s get started!
Standard packaging is the type of packaging that is ideal to protect products during transportation and storage. It is typically made of sturdy materials such as cardboard or plastic. This packaging will be durable enough to withstand the inflexibilities of shipping and handling journeys. However, standard packaging is often plain and functional. Yes, this simply means that you will not find this packaging with any additional design elements.
Retail product boxes, on the other hand, are perfectly and specifically use in retail stores. These boxes help to showcase products in the most attractive way possible. Moreover, many brands prefer these boxes intending to catch consumers’ eyes. Most importantly, these boxes help to encourage them to make a purchase.
Of course, these boxes are often more visually appealing than standard packaging. Why?
Because you can include additional design elements such as:
- Lively and modern graphics
- Vibrant and unique color combinations
- Stylish and trendy text
Different Styles of Retail Boxes
You will find various styles of retail boxes your brand can choose from. But the best part is that each packaging style comes with its own unique look, texture, and feel. Hence, you don’t need to worry as you will surely find the best one you like and meet your expectations.
- Blister packs
These packs are famous for packaging small products such as toys and trinkets. They come in clear plastic packaging material. Well, you might have seen them on hanging cards or on countertop displays.
Another popular style is the clamshell. Clamshells also come with clear plastic. These packages are ideal for packaging products such as electronics and other small products as well. You might have seen them on shelves or on displays. Clamshell comes with a user-friendly layout which is easy to open and close.
- Custom retail boxes and printed bags
We will also see various custom retail boxes and printed bags in retail stores. Boxes are ideal for packaging larger products such as clothing and shoes. Meanwhile, printed bags are perfect for smaller products such as jewelry and accessories.
Various packaging materials you can choose to design the boxes, including:
What Are the Differences Between Retail Boxes in USA and Standard Packaging?
Speaking of retail boxes in USA and standard packaging, obviously, we will find some differences between the two. What are they? Keep on reading!
Wholesale Retail Boxes Are Perfect and Ideal for Attracting Consumers
The biggest difference between wholesale retail boxes and standard packaging is that the boxes are the best option to attract consumers. On the other hand, standard packaging is mostly useful to protect products during transportation and storage.
The Visual Appeal
Retail packaging is often more visually appealing. From graphics and images to colors and text, you can express the design you want. In addition, you can include additional design elements on this packaging. Meanwhile, standard packaging is often plain and functional.
The Function of Increasing Sales
Without any doubt, a custom box printer will work perfectly when it comes to increasing sales. With a unique design and branding elements, this box will attract more than standard packaging. As a result, this box will help you generate better sales than what standard packaging can afford.
What Types of Products Can We Pack in Retail Boxes at Wholesale?
You can pack any type of products you want to sell in retail boxes at wholesale. By designing the boxes with your creativity, you can pack and display any product you want.
For instance, you can easily pack and display various products such as:
- Cosmetic products
- Bakery products
- Food products
- Electronic products (small or heavy)
- Apparel products
In simple words, any product you will sell in a retail store can benefit from retail packaging.
The Benefits of Customizing Retail Packaging
Customizing retail packaging is a powerful way for brands to stand out in a crowded marketplace. Doing this will eventually help you create a memorable experience for your consumers. But wait, there are still many benefits to customizing your retail packaging!
Increases Brand Recognition
Creating a recognizable design for your packaging can help you make your products stand out. In addition, you will also get the chance to create a stronger connection with your market consumers. This will eventually lead to increased brand recognition and loyalty.
Helps in Product Differentiation
In a busy retail environment, it can be difficult for consumers to differentiate your product. Custom packaging can help your products stand out and make them more easily identifiable. This, as well, can lead to more sales.
Enhances Consumer Experience
Custom packaging is perfect for creating a more engaging consumer experience. For example, by using unique packaging materials or incorporating interactive elements. Better yet, you can make the process of opening and using your products more enjoyable.
What’s more, customizing the packaging gives you the opportunity to deliver an unforgettable unboxing experience for consumers. With the booming of unboxing videos that have been helping many brands, you surely want to take advantage of this opportunity!
Provide a Cost-Effective Marketing Tool
Customizing your packaging can be a cost-effective way to market your products properly. By creating a unique and memorable packaging design, you can create a strong impression on consumers. Well, the good news is that you can do all this without breaking the bank either. How?
Here is how!
- The packaging materials are easily available and affordable
- You can choose the customization options that suit your needs and budgets
- The freedom to order your packaging in the quantity you need
- A chance to get a discount offer by purchasing in bulk
Displays Your Sustainability
You can also use custom packaging as an opportunity to showcase your company’s commitment to sustainability. By using eco-friendly materials, you can establish your brand’s commitment to protecting our green environment.
Helps in Transportation and Storage
Last but not least, customizing your product packaging helps to protect your retail products during transportation and storage. How?
Customizing your packaging enables you to decide:
- The exact measurements of your box
- The accurate dimension and sizes you need
- The strength and durability to protect your products all through the transportation and storage journeys
Which One Is Better for Your Business?
When it comes to choosing between the two, it all depends on the type of product and your target audience. If you wish to sell your products in retail stores, of course, retail boxes are a must option. Why?
Because they help to attract consumers and increase sales.
In contrast, standard packaging will be appropriate if you plan to sell your products online or through mail order.
Hence, first you need to ask yourself some questions as below:
- What type of product are you going to sell to the market?
- Who is your target audience?
- Will the product sell well in a retail store or online shop?
- Do you need any specific design to make consumers choose your product?
- How much budget are you willing to spend on designing your packaging?
Once you can answer all the questions above, it will be easy to decide the best one to choose from. Remember that you also need to consider building your business image through product display. This will decide which packaging you need to use.
In summary, it is no doubt that retail packaging is an essential part of any product’s journey from the manufacturer to the consumer. This packaging protects the product and serves as a marketing tool. Additionally, it helps your product to attract consumers and increase sales. With various styles available for this packaging, you will find the one suitable for any product. Eventually, whether you are a small business owner or a large corporation, this packaging can help to increase sales and grow your brand. So, if you are interested in starting your business journey with this excellent packaging, you can contact MyBoxPrinter anytime!