For decades, the breakfast cereal aisle has served as a real-world laboratory for packaging design. It offers a clear, impactful lesson about the essential role that packaging plays in a product’s success. At the center of this lesson stands the

For decades, the breakfast cereal aisle has served as a real-world laboratory for packaging design. It offers a clear, impactful lesson about the essential role that packaging plays in a product’s success. At the center of this lesson stands the